 |
|||||||
 |
 |
 |
|||||
|
|||||||
 |
identity | print | web | reference | ||||||
 |
|
|
 |
|
|||||||||||||||||||
|
|
Case history 02 | |
American Retro |  |
a retail identity | |
||||||||||||||||
 |
American Retro has a loyal following of regular customers who want to keep up to date with a wide choice of constantly changing products. The identity had to be understated and be applied to signage, bags and own brand products and stationery |
 |
|||||||||||||||||||||
 |
 |
 |
|||||||||||||||||||||
|
|||||||||||||||||||||||
| The logo appeared in two versions, a single line and this double line version | The website is a shop preview, no shopping cart, designed to encourage people to visit the shop | The identity was applied to own brand products via badges, screen printing and engraving | |||||||||||||||||||||
|
|||||||||||||||||||||||
 |
 |
 |
 |
 |
 |
||||||||||||||||||
|
|||||||||||||||||||||||
| Copyright © 2007 Penrose design Limited London | |||||||||||||||||||||||
 |
|||||||||||||||||||||||