|identity | print | web | reference|
|Example 02||American Retro||a retail identity|
|American Retro has a loyal following of regular customers who want to keep up to date with a wide choice of constantly changing products.
The identity had to be understated and be applied to signage, bags and own brand products and stationery
|The logo appeared in two versions, a single line and this double line version||The website is a shop preview, no shopping cart, designed to encourage people to visit the shop||The identity was applied to own brand products via badges, screen printing and engraving|
|Copyright © 2012 Penrose design Limited London|