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IDENTITY DESIGN
example 01
GUERILLAWEAR
example 02
AMERICAN RETRO
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Example 02 American Retro a retail identity
    American Retro has a loyal following of regular customers who want to keep up to date with a wide choice of constantly changing products.

The identity had to be understated and be applied to signage, bags and own brand products and stationery
   
             
             
   
   
The logo appeared in two versions, a single line and this double line version The website is a shop preview, no shopping cart, designed to encourage people to visit the shop The identity was applied to own brand products via badges, screen printing and engraving
 
   
Copyright © 2012 Penrose design Limited London